CULt co-founder Brett MacDonald shares expert insight in HELLO! Magazine on the viral styling technique demonstrated by Catherine, Princess of Wales.

In the article, Brett explains the mechanics behind the Princess’s effortless bun technique:

“When the hair is twisted prior to rolling it up, wrapping closer to the head each time, it causes the hair to self-tighten and lock in the base.”

The feature explores why this quick styling trick works particularly well for longer hair, and why professional hairdressers frequently use the same technique in the salon.

Read the full article in HELLO!
→ https://www.hellomagazine.com/healthandbeauty/hair/855451/princess-kate-effortless-viral-hair-hack-styles-tumbling-locks/

Photo: Chris Jackson / Getty Images via HELLO! Magazine