This summer, Sephora will open a new boutique concept store on Brushfield Street, becoming part of the evolving beauty and fashion culture around Spitalfields.

Known for its carefully curated mix of CULt favourites, independent brands and emerging names, the new space will bring brands such as Rhode, Haus Labs, Makeup By Mario, Merit, Rare Beauty and Tower 28 to East London, alongside personalised consultations and in-store experiences.

As a salon based just moments from Old Spitalfields Market, it’s always exciting to see thoughtful new spaces arrive in the neighbourhood - especially those shaping conversations around beauty, creativity and contemporary culture.

At CULt, we’ve always believed beauty feels most interesting when it becomes part of a wider environment. Not just appointments or products, but spaces, people and ideas that influence how we see ourselves and express individuality day to day.

Sephora’s arrival feels very much part of that shift happening across East London right now - a quieter shift towards beauty spaces that feel more personal, considered and culturally connected.

We’re looking forward to seeing the doors open later this summer.