TREND REPORT: THE MODERN BRUNETTE - SOFT HIGHLIGHTS & LIVED-IN COLOUR

TREND REPORT: THE MODERN BRUNETTE - SOFT HIGHLIGHTS & LIVED-IN COLOUR

TREND REPORT: THE MODERN BRUNETTE - SOFT HIGHLIGHTS & LIVED-IN COLOUR

By the CULt. Colour Team

Brunette is having a quieter kind of moment.

Less about contrast, more about nuance, today’s brunette feels softer, glossier and far more considered than the highlighted looks of years gone by. The shift isn’t dramatic — and that’s exactly the point. Modern brunette is about creating lightness with restraint, enhancing the natural base rather than overpowering it.

At CULt, we’re seeing more and more clients move towards colour that feels effortless from the outset and even better as it settles in. Think soft ribbons of light, seamless blending and tones that bring warmth, depth and movement to the hair without ever looking too “done”. The focus is on creating lightness that feels refined and effortless — never overly contrasted or retro.

That’s what defines this new direction. Where older highlight techniques often relied on visible contrast, modern brunette is much more diffused. Fine pieces are placed with intention, creating a subtle play of light through the hair and a finish that feels natural, polished and easy to wear.

Tone is just as important as placement. We’re leaning into warmer, softer shades — toasted beige, soft caramel, honey and muted gold — to keep the result luminous and flattering. It’s a look that works beautifully across different lengths and textures, and can be tailored to feel barely there or a little more elevated depending on the individual.

What makes modern brunette so appealing is its simplicity. It grows out beautifully, feels more low-maintenance than traditional highlights, and still gives that sense of freshness clients want when they come in for a colour refresh.

This is colour for those who want their hair to feel expensive, natural and quietly impactful — not trend-led, but modern in the way it moves, catches the light and lives with you day to day.

For a personalised approach to modern colour, speak to one of our CULt colourists or book a consultation.

CULt.

Unit 8
1 Duval Square

London Fruit & Wool
Exchange

London

E1 6PW

Mon – closed

Tue-Fri – 9am-9pm

Sat-Sun – 8am-6:30pm 

+44 (0)203 657 0404

CULt.

Unit 8
1 Duval Square

London Fruit & Wool
Exchange

London

E1 6PW

Mon – closed

Tue-Fri – 9am-9pm

Sat-Sun – 8am-6:30pm

+44 (0)203 657 0404