CULt founder Brett MacDonald and Head of Colour Brigita Latiseviciute were recently featured in Harper's Bazaar, sharing their perspective on one of this year's defining beauty movements - quiet luxury hair.
While the term may have emerged from fashion, its meaning in the salon is much more considered. It's not about dramatic transformations or perfectly styled finishes, but about creating hair that looks naturally healthy, balanced and effortlessly refined.
As Brett explains in the feature, "Luxury today is found in the details rather than the statement."
That philosophy has shaped CULt from the very beginning. Every appointment is built around thoughtful colour placement, precision cutting and treatments that prioritise long-term hair health. The goal isn't to create something that looks impressive for a day, but hair that continues to feel beautiful long after you leave the salon.
As Brigita shares in the article, quiet luxury hair is "all about what you don't see."
Softly diffused colour, seamless transitions and healthy condition work together to create hair that feels polished without ever looking overworked.
That same philosophy extends to professional treatments. Harper's Bazaar highlights Aura by Lakmé as part of the growing movement towards what Brett describes as "investment hair" - prioritising long-term condition, manageability and healthy shine over short-term results. Formulated with biotechnologically fermented hyaluronic acid, Aura deeply hydrates the hair, enhances softness and improves everyday manageability while maintaining natural movement.
Quiet luxury isn't about following a trend. It's about investing in hair that continues to look and feel its best, with craftsmanship, healthy condition and individuality at the centre of every appointment.
Book your Aura consultation with our team and experience the quiet luxury approach to healthy, beautifully balanced hair.
Read the full article in Harper's Bazaar.
→ https://www.harpersbazaar.com/uk/beauty/hair/a71794728/quiet-luxury-hair-trend/
